Elemental LED’s architectural linear lighting brand honored for its partnership with and investment in the Custom Integrator community

Reno, Nevada, USA, October 25, 2023 – Lucetta, the specification-focused linear lighting brand from Elemental LED, won the 2023 “Lighting Partner of the Year” award from the Home Technology Specialists of America (HTSA). HTSA, the premier organization for Custom Integrators in the United States, presented the award at their Fall Conference in Dallas. This prestigious award recognizes exceptional manufacturers who invest in the growing Custom Integrator community, helping them expand their business into high-performance connected lighting.

“This award reflects the focus and dedication with which we have approached HTSA members, listening to them and helping them shine in new and expanded ways with their customers,” said Paul Irwin, Elemental LED’s Chief Revenue Officer. “We are thankful for the focus and support of the HTSA organization, and excited about where this channel is heading.”

Lucetta engineers, manufactures, and sells high-performance linear LED lighting that works perfectly in today’s tech-enabled homes and businesses. Beyond Custom Integration, Lucetta and its sister brand Diode LED are firmly established as leading low-voltage linear product lines for architectural specification, electrical distribution, and more.

About Elemental LED
Elemental LED is a technology company that engineers, manufactures, and sells linear lighting solutions through the Lucetta and Diode LED brands. Based in Reno, Nevada, the company supports lighting innovation around the globe. U.S.-based operations include product engineering, manufacturing, sales, and customer service and support. The company holds patents in diverse fields including optics, LED light engines, electrical circuitry, power, digital control systems, and related components.

About Home Technology Specialists of America (HTSA)

Home Technology Specialists of America (HTSA) is an international trade consortium of the finest residential technology retail and custom integration specialists across the U.S. and Canada. HTSA members design, specify, install and service the finest premium, high-performance technology solutions for the residential and commercial channels. Today's sophisticated networked systems demand a highly trained, professional installation specialist. Whether it’s smart home automation, dedicated media rooms & theaters, lighting fixtures & systems, or high-res whole-house AV networks - HTSA members will professionally interface products and integrate sub-systems with compelling designs for the home, at the office, or on the go. HTSA is proudly member-owned and offers industry-best programs with the leading technology brands. With a renowned team of brilliant educators on staff who create unparalleled proprietary educational programs, HTSA is instrumental in driving the success of all consortium members. To learn more visit www.htsa.com or connect with us on Facebook and Instagram.

Elemental LED Announces Promotions for West Coast Sales and Product Training

 
RENO, NV - Elemental LED Inc., a leading U.S. manufacturer of linear LED lighting and related products, today announced two internal promotions: one for Sales West and the other for Senior Training Manager. This announcement is in response to increasing demand for linear lighting on the west coast and aims to bolster customer knowledge and adoption.
 
Adam Klein - Director, Regional Sales West
Mr. Klein has over 20 years of experience in lighting as a manufacturer's representative and as a leading salesperson for the Western United States.
 
Cameron Girgus - Sr. Training Manager
With a background in manufacturing representation and sales, Mr. Girgus has played a vital role in shaping Elemental LED’s premier training program for customers nationwide.
 
"These promotions reflect the best of the Elemental LED culture through their steadfast commitment to personal development and improving the industry”, Said Paul Irwin, Chief Revenue Officer at Elemental LED. “Both of these team members continue to champion our four pillars of Focus, Urgency, Collaboration, and Accountability.”
 
About Elemental LED:
Elemental LED is a technology company that engineers, manufactures, and sells linear lighting solutions through the Lucetta and Diode LED brands. Based in Reno, Nevada, the company supports lighting innovation around the globe. U.S.-based operations include product engineering, manufacturing, sales, and customer service and support. The company holds patents in diverse fields including optics, LED light engines, electrical circuitry, power, digital control systems, and related components.

Elemental LED honored for its employee focus among Nevada companies

RENO, NEVADA, USA, October 24, 2022 - Elemental LED Inc., a leading U.S. manufacturer of linear LED lighting and related products, has won the 2022 Employee First award from the Economic Development Authority of Western Nevada (EDAWN). The award recognizes companies that invest in innovative programs to retain, develop, encourage and reward existing employees.

“We have an amazing culture of employee advancement and collaboration,” said Randy Holleschau, CEO of Elemental LED. “By investing in our employees’ skills and long-term career development, we all benefit.”

Across 15 years of business operation, Elemental LED has nurtured its employee growth through its philosophy of “FUCA,” which stands for Focus, Urgency, Collaboration, and Accountability. These ideas give colleagues a path to self-improvement and to making positive impacts on their colleagues and the company more broadly. Employee development also comes through quarterly recognition, comprehensive training, tuition reimbursement, community involvement incentives, industry-leading compensation, and comprehensive benefits.

As a fast-growing employer in Northern Nevada, Elemental LED partners with EDAWN, the University of Nevada, Reno, and other civic organizations to both recruit talented employees and make Northern Nevada an increasingly desirable place to live and work.

About Elemental LED:

Elemental LED is a technology company that engineers, manufactures, and sells linear lighting solutions through the Lucetta and Diode LED brands. Based in Reno, Nevada, the company supports lighting innovation around the globe. U.S.-based operations include product engineering, manufacturing, sales, and customer service and support. The company holds patents in diverse fields including optics, LED light engines, electrical circuitry, power, digital control systems, and related components.

Longtime employee Craig Anderson promoted to Chief Information Officer & EVP Infrastructure

Elemental LED Inc., a leading U.S. manufacturer of linear LED lighting and related products, today announced the promotion of longtime employee Craig Anderson to Chief Information Officer & EVP Infrastructure. 

“Craig joined Elemental LED in 2008 as one of our first employees,” said Randy Holleschau, CEO of Elemental LED. “As our Company has evolved, Craig has met every technical challenge head on, exceeding our expectations and enhancing the Company’s enterprise value.”

Craig commented, “I am proud of the distance we have come, and with our focus on Nevada-based manufacturing there is even more to do. The IT, manufacturing, facilities, and logistics of our business are increasingly complex.”

Chief Administrative Officer Jeff Johnson added, “Craig has personally developed enormously over the years. Now he is leading our infrastructure expansion on a scale that would have been difficult to imagine in our early days.”

Over his 14 years with the company, Craig has been deeply integrated with every business function. He is currently leading enterprise-scale IT and manufacturing system upgrades to enable Elemental LED to continue its high-volume, high-growth trajectory. As a U.S. manufacturer with thousands of clients across the country and abroad, Elemental LED is undergoing company-wide software implementations and business process improvement; a factory floor expansion in Reno, Nevada; and increasingly complex global logistics. 

Vice President of Accounting Honored by Nevada Women’s Fund

RENO, NEVADA, USA, August 15, 2022 -- Elemental LED Inc., a leading U.S. manufacturer of linear LED lighting and related products, today honored Vice President of Accounting Munkhzul Khurtsbileg for her selection as a 2022 Woman of Achievement by the Nevada Women’s Fund. The honor reflects Ms. Khurtsbileg’s accomplishment as an executive, a woman, and an immigrant in the Northern Nevada community.

“Munkhzul, or ‘M’ as we call her, is an exceptional woman and a rising leader in our company,” said Sarah Sommers, Vice President of Human Resources and Training for Elemental LED.

“The acumen and energy she brings to Elemental LED is an incredible asset to us and we are all inspired by her story,”said Randy Holleschau, CEO of Elemental LED.

Born in Mongolia, M immigrated to the United States with her mother. Settling in Oakland, California, her mother worked multiple jobs to support her daughter and help her adjust to their new life in California. Naturally self-driven, M earned a degree in Accounting and an M.B.A. from the University of California.

About The Nevada Women’s Fund:
Founded in 1982 by concerned women who wanted the best for the women and families of northern Nevada, The Nevada Women’s Fund was born to correct the then national imbalance of financial distribution of traditional resources. In collaboration with donors and sponsors, they work to raise funds and other resources to meet the growing needs of the community to benefit families long-term.

About Elemental LED:
Elemental LED is a technology company that engineers, manufactures, and sells linear lighting solutions through the Lucetta and Diode LED brands. Based in Reno, Nevada, the company supports lighting innovation around the globe. U.S.-based operations include product engineering, manufacturing, sales, and customer service and support. The company holds patents in diverse fields including optics, LED light engines, electrical circuitry, power, digital control systems, and related components.

Expansion of Existing Factory Enables Further Automation and Large-Scale Manufacturing

RENO, NEVADA, USA, August 2, 2022 - Elemental LED Inc., a leading U.S. manufacturer of linear LED lighting and related products, today announced that it is significantly expanding its Reno, Nevada factory.

“We’ve been building high-quality LED lighting fixtures in Reno since 2017, and we surpassed our ten-year expected manufacturing volumes in less than five,” said Randy Holleschau, CEO of Elemental LED. “Now is the time to double our manufacturing space in Reno so we can keep meeting the exceptional demand we are seeing for our products.”

Using proprietary machinery designed and built by Elemental LED, the factory floor is increasingly automated. This enables the production of large-scale orders with short lead times and within very tight manufacturing tolerances.

In Reno, Elemental LED manufactures Diode LED and Lucetta linear lighting products for the electrical distribution and specification sales channels. The factory also manufactures products for the Elemental Solutions and Elemental Technologies brands, which serve the retail display fabrication and OEM sales channels, respectively.

“Paul Irwin and Andrew Yanev have been instrumental in raising the revenue and profile of our company. Their increased influence will accelerate Elemental LED’s market share and leadership within the industry,” said Randy Holleschau, CEO of Elemental LED.
 
Paul Irwin, Chief Revenue Officer and EVP Customer Experience
Mr. Irwin drives the sales strategy and execution of Diode LED, the most popular tape light brand in the United States. He also leads Elemental LED's Customer Experience teams, which are known for providing exceptional, comprehensive service.
 
“I’m excited to harness the potential of our teams to exceed the expectations of our customers,” said Paul. “I’m looking forward to building upon many of the strong customer relationships we have in the industry and expanding our reach even further.”
 
Andrew Yanev, Chief Marketing Officer and EVP Product
Mr. Yanev leads Marketing and Product Management, as well as Specification Sales jointly with Paul Irwin. This includes Lucetta, Elemental LED’s specification division.
 
“The opportunity ahead of us is vast and we are well positioned to deliver,” said Andrew. "Our brands Lucetta and Diode LED are leaders in their categories. Despite global supply chain challenges, we are maintaining our rapid ship times, transitioning more manufacturing to Reno, and keeping inventory levels high to ensure we can always deliver for our customers.”

“As an American manufacturer, we are exceptionally proud to be nominated for this honor,” said Randy Holleschau, CEO of Elemental LED. “Since our founding 14 years ago, Elemental LED has strived to develop technologies here in America to make LED lighting more practical and accessible, and also to manufacture as much as possible domestically. The improvements we bring to market are the result of investment in our team of engineers – some of whom are foreign born, and all of whom work with us here in Reno, Nevada. Some advances are incremental, others are leaps, but they are all home grown."
 

Elemental LED’s engineers and manufacturing team work on a variety of lighting challenges including linear optics, power supplies and housings, LED light engines, and digital control systems. The company’s Reno, Nevada-based headquarters and factory floor include an on-site photometric laboratory, product design and engineering resources, and specialized manufacturing processes including LED encapsulation. Since its founding, the company has been innovating to help shift the center of the LED lighting industry from overseas back to the United States.